Strategic Data Connection

  What is a Sales Funnel? A sales funnel is a customer’s journey and process of purchasing a product or service. Depending on which variation of the sales funnel is used, four stages are typically present: Awareness, Consideration, Conversion and Retention. These 4 stages are also referred to as the top, middle and bottom of the funnel. Key performance indicators or (KPI’s) are metrics that should be used at every stage of the sales funnel to measure the success of a sales and marketing strategy.   MOTF & BOTF Explained Every step of the sales funnel is strategically designed to move the customer to the next stage. The top of the funnel (TOTF) or awareness stage is where the buyer’s interest in the product/service is captured. The middle of the funnel (MOTF) is an essential step in getting a customer to engage with a brand/company via sales enquiry or lead. Key metrics that need to be tracked in the MOTF include: - Banner click %, retargeting lists, new leads gen...

  Big Data Visualisation for small Irish businesses is something that can help us save both time and money!  The goal of big data visualisation is to visually comminucate data-sets in a clear and effective way, [1]  usually by way of an infographic, a chart, a map or some other sort of diagram. The idea is that we can easier present big amounts of data in the form of a visual representation than with raw figures. This could help when presenting results at a meeting, reassuring investors about our success or telling potential customers about the benefits of our products!  Although colleges like Dublin Business School and IADT  offer data analytics and data visualisation courses, a lot of the basics can be learned from Google Data Studio , Google's free service that links to your Google Analytics account.  Knowing which types [2] of visualisations to use for which sorts of big data sets can be important in ensuring that we present the information in a clear...

  Introduction Generating sales leads is a crucial component of the sales and marketing planning for any Small Business. SME's fortunate enough to survive and reopen in the post-COVID-19 world will be under immense financial pressure to maximise sales and reduce expenditure. Online marketing platforms such as Google Ads are an excellent tool to reach specific target audiences and generate quality leads. According to Websitebiolder, 90% of internet users see Google Ads , which shows SMEs potential benefits to generate high-quality lead traffic.   Get Immediate Attention In our previous blog posts regarding SEO and Local SEO benefits to small businesses, we mentioned that Search Engine Optimisation is a long term strategy that takes time to generate sales leads and conversions. In 2019, American SMEs spent up to $10,000 per month on Google Ads while up to 40% of small business would like to allocate more marketing spending to Google Ads.  Google Ads offers use...

  Traditionally small businesses operate on limited and constrained marketing budgets. Marketing managers in small businesses must prudently budget their spending to maximise the ROI. Marketing budgets for small businesses worldwide will likely be further tightened in the post-Covid-19 business environment. Once the government business supports are removed, small businesses' cost structures will pressure marketing managers to limit any potential wastage in their marketing spending. Naturally, small business owners want fast positive results from their marketing spend. Unfortunately, Search Engine Optimisation is a long term investment that must form part of a well-rounded marketing strategy. What does SEO do for Small Business? SEO helps to drive organic traffic to a website.SEO helps a website to be ranked by search engines and provide a quality user experience.   Google continually updates its search algorithms and a focus is now on giving the consumer a better standard ...

We recently looked at how small businesses can leverage Customer Data and how it can be beneficial when it comes to our marketing efforts. If we don’t know who our customers are, we’re wasting money! We can’t adopt a “Hit and Miss” or “Hit and Hope” approach to marketing. So while it’s all well and good collecting this customer data, we actually have to measure it properly. The ability to measure performance on our digital marketing activities is superb and allows us to track the performance of our marketing activities and take corrective action. That’s where Data Analytics comes in to play. Facebook Audience Insights , WordPress Site Stats and Google Analytics are just some of several major tools which provide information and statistics on who is viewing our information online.  These tools provide us with valuable data, allowing us as marketers to enhance and modify our marketing strategies in order to be more effective and also cost-efficient.  Let’s ask two main questio...