Strategic Data Connection

  What is a Sales Funnel? A sales funnel is a customer’s journey and process of purchasing a product or service. Depending on which variation of the sales funnel is used, four stages are typically present: Awareness, Consideration, Conversion and Retention. These 4 stages are also referred to as the top, middle and bottom of the funnel. Key performance indicators or (KPI’s) are metrics that should be used at every stage of the sales funnel to measure the success of a sales and marketing strategy.   MOTF & BOTF Explained Every step of the sales funnel is strategically designed to move the customer to the next stage. The top of the funnel (TOTF) or awareness stage is where the buyer’s interest in the product/service is captured. The middle of the funnel (MOTF) is an essential step in getting a customer to engage with a brand/company via sales enquiry or lead. Key metrics that need to be tracked in the MOTF include: - Banner click %, retargeting lists, new leads gen...

  Big Data Visualisation for small Irish businesses is something that can help us save both time and money!  The goal of big data visualisation is to visually comminucate data-sets in a clear and effective way, [1]  usually by way of an infographic, a chart, a map or some other sort of diagram. The idea is that we can easier present big amounts of data in the form of a visual representation than with raw figures. This could help when presenting results at a meeting, reassuring investors about our success or telling potential customers about the benefits of our products!  Although colleges like Dublin Business School and IADT  offer data analytics and data visualisation courses, a lot of the basics can be learned from Google Data Studio , Google's free service that links to your Google Analytics account.  Knowing which types [2] of visualisations to use for which sorts of big data sets can be important in ensuring that we present the information in a clear...