5 Benefits of Google Ads to SMEs

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Introduction

Generating sales leads is a crucial component of the sales and marketing planning for any Small Business. SME's fortunate enough to survive and reopen in the post-COVID-19 world will be under immense financial pressure to maximise sales and reduce expenditure. Online marketing platforms such as Google Ads are an excellent tool to reach specific target audiences and generate quality leads. According to Websitebiolder, 90% of internet users see Google Ads, which shows SMEs potential benefits to generate high-quality lead traffic.

 Get Immediate Attention


In our previous blog posts regarding SEO and Local SEO benefits to small businesses, we mentioned that Search Engine Optimisation is a long term strategy that takes time to generate sales leads and conversions. In 2019, American SMEs spent up to $10,000 per month on Google Ads while up to 40% of small business would like to allocate more marketing spending to Google Ads.  Google Ads offers users the ability to reach a specified target audience much faster.  For SME's it can be challenging to compete with an established business with a sizeable online presence; therefore, adopting Google Ads helps grab immediate attention to a business. 

 

Target Local Customers

 

Google Ads allows a small business to target a desired local target audience to generate the best quality sales leads. The targeting options on Google Ads also allows a business to exclude certain local areas from its campaign.

 

Measure and Analyse Campaigns in Real-Time

 

Ensuring marketing costs do not become too expensive and unsustainable while achieving the maximum number of positive gains is an arduous task for any SME marketing team. Google Ads allows its users to assess, monitor and analyse marketing campaigns in real-time. Syncing a Google Ads account with Google Analytics can provide further insights such as delving further into customer behaviour, increased insights, build remarketing lists for future campaigns and identifying website or campaign design issues.

 

Return On Investment

 

Google Ads works on a Pay Per Click advertising model, which means that an SME will be only charged for the number of clicks on its ads. SMEs that target and position their ads at specific target audiences will reach the potential customers it wants and not waste time and energy on reaching the wrong audiences. SMEs can enhance the campaign ROI  :

·         Setting up the campaign targeting using the correct settings will lead to more conversions from   customers who require the product or service.

·         Utilising data from Google Analytics, SMEs can better plan and execute future campaigns

 

Budget Control

 

Google Ads allows its users to have total control over the budget allocated and spent on each campaign. For any SME, this feature is essential as it can prevent wastage within the marketing budget. Spending can be adjusted in real-time to maximise campaign performance.

 

Conclusion

Incorporating Google Ads into the short and long term marketing planning for SMEs is crucial for producing a well rounded digital marketing strategy.  Google Ads offers SMEs the chance for immediate sales results and is an excellent way of building brand awareness and loyalty.

 

Written by:

 

Sources :

Support.google.com. 2021. Benefits of online advertising and Google Ads - Google Ads Help. [online] Available at: <https://support.google.com/google-ads/answer/6123875?hl=en> [Accessed 10 April 2021].

2021. [online] Available at: <https://www.spyfu.com/blog/the-top-ways-that-small-businesses-can-benefit-from-google-adwords/> [Accessed 10 April 2021].

Digital Third Coast | Digital marketing and search agency. 2021. PPC Statistics You Need to Know 2020. [online] Available at: <https://www.digitalthirdcoast.com/blog/ppc-statistics-2020> [Accessed 10 April 2021].

 

 

 

 

 

Location: Dublin, Ireland

Comments

  1. Rejane StrattonApril 14, 2021 at 1:22 PM

    Google Ads is a valuable tool that can help to enhance SME’s online presence. One great advantage that stands out is the measurability and customizations of Google Ads, which offer the ability to measure, easy to amend, and easy to control.
    Google Ads can be used as short term strategy to drive immediate sales and brand awareness. Another strategy is to focus first on inbound marketing like blogging, driving leads and understanding search engine optimization, finding what keywords and directing traffic to their website from organic search results, and using this information to invest in paid search advertising. These two strategies simultaneously could help SMEs increase sales and build brand awareness and loyalty in the long runny.

    ReplyDelete
  2. LauraApril 14, 2021 at 4:45 PM

    Google Ads are highly effective. I think many SMEs can be daunted by the expenditure aspect of this, but the proof is evident that Google ads are worth the investment. As you noted there is complete budget control from the interface to cap the spending.
    The insights gained from the analytics cannot be replicated elsewhere, it is a very valuable tool that can say what is attracting and engaging customers. Especially for small organisations trying to compete. As Rejane says above, it can be a short term commitment with cyclical review stages to allow for monitoring and adapting of the strategy.

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