Five social media metrics for small business and how to track them
There are various social media metrics that you can use to track your business progress in the social world. In this blog, I will share the five most essential metrics small businesses can implement right now to measure their social media performance and meet business goals. A growing number of businesses adopt various social media channels to improve customer satisfaction, create brand awareness and reputation, support marketing initiatives, and increase sales and revenue. However, the adoption, implementation, and maintenance of social media channels come with costs. It is imperative to assess whether the benefits derived from adopting these platforms justify the costs. The key metrics used to do this assessment are described below. Audience Growth Rate This measures how your growth on the social media channels you are operating. This rate tells you if you’re heading in the right direction with your growth strategy. How to track it: Divide the number of new followers you gained...