Strategic Data Connection

  Introduction Generating sales leads is a crucial component of the sales and marketing planning for any Small Business. SME's fortunate enough to survive and reopen in the post-COVID-19 world will be under immense financial pressure to maximise sales and reduce expenditure. Online marketing platforms such as Google Ads are an excellent tool to reach specific target audiences and generate quality leads. According to Websitebiolder, 90% of internet users see Google Ads , which shows SMEs potential benefits to generate high-quality lead traffic.   Get Immediate Attention In our previous blog posts regarding SEO and Local SEO benefits to small businesses, we mentioned that Search Engine Optimisation is a long term strategy that takes time to generate sales leads and conversions. In 2019, American SMEs spent up to $10,000 per month on Google Ads while up to 40% of small business would like to allocate more marketing spending to Google Ads.  Google Ads offers use...

We recently looked at how small businesses can leverage Customer Data and how it can be beneficial when it comes to our marketing efforts. If we don’t know who our customers are, we’re wasting money! We can’t adopt a “Hit and Miss” or “Hit and Hope” approach to marketing. So while it’s all well and good collecting this customer data, we actually have to measure it properly. The ability to measure performance on our digital marketing activities is superb and allows us to track the performance of our marketing activities and take corrective action. That’s where Data Analytics comes in to play. Facebook Audience Insights , WordPress Site Stats and Google Analytics are just some of several major tools which provide information and statistics on who is viewing our information online.  These tools provide us with valuable data, allowing us as marketers to enhance and modify our marketing strategies in order to be more effective and also cost-efficient.  Let’s ask two main questio...

Why is this relevant for you, as a Small Business? This blog will discuss customer data and why customer data are essential for business success, and their benefits and challenges for marketing efforts. Customer data is information consumers leave behind as they use the internet and interact with companies online and offline. To collect customer data, you need a Customer Data Platform (CDP). CDP is software that aggregates and organizes customer data across various touchpoints.  Customer data is a precious asset for a business of all sizes. How you use it will determine your business success.  The key is to develop a smart strategy and focus on the data that makes sense for your particular business to achieve its goals. A company should ask what they want to achieve and how data can help them get there. I discuss these steps in another blog post here . There are four types of customer data: Identity Data Descriptive Data Quantitative or Behavioral Data Qualitative Data Benefit...