Strategic Data Connection

  Big Data Visualisation for small Irish businesses is something that can help us save both time and money!  The goal of big data visualisation is to visually comminucate data-sets in a clear and effective way, [1]  usually by way of an infographic, a chart, a map or some other sort of diagram. The idea is that we can easier present big amounts of data in the form of a visual representation than with raw figures. This could help when presenting results at a meeting, reassuring investors about our success or telling potential customers about the benefits of our products!  Although colleges like Dublin Business School and IADT  offer data analytics and data visualisation courses, a lot of the basics can be learned from Google Data Studio , Google's free service that links to your Google Analytics account.  Knowing which types [2] of visualisations to use for which sorts of big data sets can be important in ensuring that we present the information in a clear...

We recently looked at how small businesses can leverage Customer Data and how it can be beneficial when it comes to our marketing efforts. If we don’t know who our customers are, we’re wasting money! We can’t adopt a “Hit and Miss” or “Hit and Hope” approach to marketing. So while it’s all well and good collecting this customer data, we actually have to measure it properly. The ability to measure performance on our digital marketing activities is superb and allows us to track the performance of our marketing activities and take corrective action. That’s where Data Analytics comes in to play. Facebook Audience Insights , WordPress Site Stats and Google Analytics are just some of several major tools which provide information and statistics on who is viewing our information online.  These tools provide us with valuable data, allowing us as marketers to enhance and modify our marketing strategies in order to be more effective and also cost-efficient.  Let’s ask two main questio...