Strategic Data Connection

  Have you optimized your business for Google local search? If not, you are failing to take advantage of this significant opportunity. This blog will discuss three local SEO strategies that will improve and boost your local search ranking. In recent years consumers have changed the way that they look for services or business products they need. More consumers are using the Internet and their mobile phones for quick searches on the go, the exact time they are required. According to HubSpot, 46% of all Google searches are looking for local information. That means you can't ignore local search engine optimization (SEO) if you want to draw customers to your store. If you're a small business or a local business, local SEO is one of the most important strategies to focus on right now. The good news is that you don't need to spend a lot of money to rank well in a local search. You can do it yourself right now.  What is local SEO? "Local SEO (Search Engine Optimization) is the...

  Traditionally small businesses operate on limited and constrained marketing budgets. Marketing managers in small businesses must prudently budget their spending to maximise the ROI. Marketing budgets for small businesses worldwide will likely be further tightened in the post-Covid-19 business environment. Once the government business supports are removed, small businesses' cost structures will pressure marketing managers to limit any potential wastage in their marketing spending. Naturally, small business owners want fast positive results from their marketing spend. Unfortunately, Search Engine Optimisation is a long term investment that must form part of a well-rounded marketing strategy. What does SEO do for Small Business? SEO helps to drive organic traffic to a website.SEO helps a website to be ranked by search engines and provide a quality user experience.   Google continually updates its search algorithms and a focus is now on giving the consumer a better standard ...